Attract, Engage, Convert – HBT Media Social Marketing Approach
Social media is becoming increasingly effective in lead generation and new patient or customer acquisition tool which many healthcare providers are using.
HBT Media specialise in Medical social media marketing for healthcare practices and business.
What types of Healthcare practices?
- Veterinary Surgeons
- Cosmetic surgeon
LET’S GET STARTED
To excel and grow your practice business in the highly competitive online landscape, you need a deep understanding of who your prospects and customers are, what they care about, and how to influence their purchasing decisions.
Website: All healthcare businesses must have a
UNDERSTAND THE TERMINOLOGY
ENSURE OVERALL IMPACT
Our proven attract, engage, and convert marketing model enables B2B and B2C brands alike to connect with prospects in a meaningful way, through customer-centric content that is easy to find, consume, and share.
HBT Media healthcare experience affords valuable insights:
- 90% of patients trust medical information shared by their peers on social media
- 41% say social media would affect their choice of a specific doctor, hospital or other healthcare specialists.
- 88% of those looking for health information start with search engines
Benefits of social media for your healthcare business
Online Visibility: Can patients easily find accurate information about you online?
With the majority of people using the Internet and their mobile devices to do their research, you can be confident that existing and prospective patients are looking for your healthcare medical practice online. The Internet and social platform searches vary from checking your credentials, reviews, hospital affiliations and insurance providers to appointment scheduling and finding directions to your office. It is essential that you control information about yourself and your practice to ensure its accuracy.
Professional Identity Enhancement; Are you monitoring and managing your online reputation?
Whether you practice with a group or independently, your name is your brand. Patients who have been referred to you by other physicians or recommended by other patients use the Internet to research your background and find your office contact information and directions. When you Google your name, do you like what you see? Can your patients find you easily on the first page of search results?
Social media marketing increases your recognition within your community and amongst your peers. Social sharing propels organic search rankings of your healthcare medical practice website.
Social Media and a practice website is a highly effective tool for patient education and communication. Patients may be directed to relevant information on the website, where it can be accessed by the patient and absorbed at their pace.
Your patients are using social media and more importantly so are your future patients, that is why you should be on social media.
DEVELOP & ALIGN STRATEGIES
Put HBT Media Attract, Engage, Convert Marketing Model to Work for Your Business
HBT Media has developed three simple steps to converts potential customers into patients
- Attract: Brand Awareness & Visibility & Audience Growth
- Engage: Customer Service & Care
- Convert: Sales & Conversions
Are you ready to tap into lucrative communities and influence the people who will help grow your business? If you’re looking for a team to take away the headaches of marketing online and do it all – you found us
HBT Media Management Ltd is here to support you and make sure you reach your business objectives and revenue goals sooner.
HBT Media offer a range of Medical Social Media Packages to suit different healthcare practices.
Contact us today to discuss your medical practice bespoke social media requirements